Fancy an animatronic Sir Alan Sugar?

I had to pinch myself to convice myself it wasn't April 1st. Amstrad "Always innovating" is launching an animatronic Sir Alan Sugar. It comes pre-loaded with "20 famous catch pharases" - what the other 19 are I can't imagine.

Even better you can order "Your own unique message personally recorded by Sir Alan!"

And as if the "lifelike facial expressions" weren't scary enough what's with the pop-out pointing hand? It's vaguely obscene.

The one good thing is that the profits are being donated to Great Ormond Street Children's Hospital.

Always innovating? Sir Alan "you're fired!"

Hat-tip Steven Downes on The Times Enterprise Weblog