Let me stress that this is a personal view (so I don't know if Simon and Stuart at Softalk will agree with me) but my least favourite Dragon's Den star was always Rachel Elnaugh, the founder and former chief executive of Red Letter Days.
It's not that Red Letter Days went bust. That's not actually a bad thing and in the UK there is far too much stigma attached to it compared to the US where it is almost a badge of honour to have failed and picked yourself up to try again.
My problem with Rachel was always that her questions to the entrepreneurs were all a bit - well daft. She appeared to operate on how she felt rather than the facts. My favourite was Doug Richards who gives an impression of someone who knows what they are doing. I used to like Simon Woodroffe as well as he appeared to combine fact and feeling.
That's a long way of explaining why I found this story of Rachel Elnaugh's latest venture to be amusing. I can't imagine anyone less likely to motivate or inspire me.


The Sunday Times in the UK has been running
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